ROI.
Smaller-Screen Creative: Why Smartphones & Tablets Aren’t Created Equal
Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are…
PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis…
7 Tips for Better Facebook Ad Performance [Report]
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
How to Find Profitable Keywords For Your Website
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can…
Top 10 PPC Campaign Mistakes
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and…
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through…
7 Steps to Measure SEO Like Paid Search
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How…
Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major…