ROI.
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost…
6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here…
How to Configure & Track Google Analytics Goals for SEO
There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking…
Google PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live…
3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads.…
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot…
Despite APIcalypse SEOs Still Need Rank Tracking Data
Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and,…
15 Ways to Make Small Budget Content Creation & Marketing Work
Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing…
Search Retargeting: Why It Matters & How to Get Started
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what…