Product Listing Ads.
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a…
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration…
3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic
Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images…
Google Searches Show ’90s Fashion is Back in Style
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you…
5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to…
Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents…
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin.…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase…