Product Listing Ads.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year.
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more…
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other…
4 Tips to Improve Your Product Feed for Advertising
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
Yes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end…
Are We Reaching the End of the Keyword Era?
This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to…
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Mobile, the Ultimate Shopping Assistant, Says Google
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!
Drive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price,…