Product Listing Ads.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year.
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more…
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other…
4 Tips to Improve Your Product Feed for Advertising
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
Yes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end…
Are We Reaching the End of the Keyword Era?
This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to…
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Mobile, the Ultimate Shopping Assistant, Says Google
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!
Drive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price,…
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google…
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
3 Campaigns Your E-Commerce Account Should Have for Christmas
These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns…
Google’s AdSense for Shopping Takes PLAs to Retail Sites
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and…
Google Extends Nearby In-Store Product Listing Ads to Desktops
Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.
DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
Google Introduces Product Ratings on PLAs
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for…
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you…
Videos Dominate Universal Search Results 65% of the Time [Study]
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in…
Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out…
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