Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013.
The impact of social networks on the purchase behavior of American consumers is growing steadily. Harnessing such platforms is inevitable for search ... read more
Microsoft bought Avenue A | Razorfish and Atlas Search. Google, buying Performics. Where does that leave Efficient Frontier? In today’s Search Engine ... read more