Yahoo has named Carat Interactive and Outrider as Strategic Providers, the highest level of its Yahoo Search
Marketing Ambassador Program. The two companies join existing strategic providers Avenue A|Razorfish and Performics.
Yahoo Names Carat, Outrider As Strategic Providers
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View moreYahoo, Bing Flirt With New Search Interfaces
Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box.
Bing Ads 2014 Recap
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.
Yahoo Wants Back in the Search Game
Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft.