paid search.
Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level…
How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is…
Adobe Discusses SEO Secret Weapon at BrightEdge #Share12
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media…
3 Tips for PPC Holiday Preparation in 2012
The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
Organic vs. Paid Search Results: Organic Wins 94% of Time
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s…
2013 Digital Strategy Best Practices for Your Business
Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides…
Advanced Channel Sequencing
Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each…
Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s…
Paid Search Decathlon of Quality
Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose…
Obama Beats Romney Early in Digital Marketing Race
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes…
Internet Ad Revenue Hits Record $8.4 Billion in Q1
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed…
BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization
BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more…
4 Secrets About Paid Search Agencies
To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make…
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per…
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a…
Google AdWords Tests Trusted Stores Endorsements
Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred”…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the…
Integrated Marketing: Why Search Needs a Large Seat at the Table
There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full…
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated…
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