paid search.
Top Manufacturers of Consumer Goods Using PPC for Brand Awareness
Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for…
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR,…
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name…
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG,…
Black Friday Readiness With Search in Mind: Is Your Business Ready?
Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and…
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…
Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e.,…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in…
Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]
Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made…
Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging…
Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top…
Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]
Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an…
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+…
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are…
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…
3 Mobile Considerations in Retail Paid Search
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel.…
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search…
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