paid search.
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is…
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper…
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly…
How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of…
RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not…
Are remarketing lists for search ads (RLSA) the future of PPC?
With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website…
Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it…
Eight tips for getting the most from a modest PPC budget
What to do when an account has a budget that may only support one or two clicks per day.