paid search.
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results…
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead…
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising…
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be…
Google Ad 4-pack now shown for 23% of all online search topics
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid…
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales.
Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try…
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Paid search rules for ROI on mobile: report
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is is the key…