paid search.
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things…
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily…
New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search…
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or…
Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what…
How to Audit Your SEO & PPC Agency or Consultant
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to…
Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just…
Search Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover…
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…
News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your…
4 Tips to Breathe New Life Into Your Paid Search Campaigns
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they…
Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities.…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming…
Take Your Sitelinks to the Next Level With Descriptions
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and…
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch…
The New AdWords Opportunities Tab – How to Get the Most Out Of It
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are…
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the…
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure…
9 Things You Must Update When Moving Your Business Location
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to…
Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]
The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile…
Big Data Marketing’s Next Frontier: Paid Search
PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off…
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