paid search.
State of Search: Strong SEM Industry Growth Projected in 2011
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and…
ClickEquations Take Guess Work Out of Testing PPC Ad Copy
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust…
SearchIgnite Boldly Re-Launch As IgnitionOne
SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing…
Bing, Ask Buying Ads On Google Doodle News Search Results
The popularity of Google Doodles has not been overlooked by Bing and Ask, both engines are buying low costing paid search traffic…
Making That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display…
When Paid Search Marketing & Business Operations Come Together
The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real…
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
StumbleUpon Launches a New Ad Discovery Platform
Announced at SXSW, StumbleUpon has introduced a new ad platform which promises 100% engagement. StumbleUpon Paid Discovery delivers an engaged target audience…
Facebook Ads & Search: When Worlds Collide
Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to…
7 Ways to Counter Rising CPCs
Low-tech solutions to stave off hyperinflation within the paid search economy.