paid search.
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits…
Kenshoo & Covario Team Up on SEO, PPC, Social & Local
Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social…
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the…
Justifying the Value of SEO
Many factors will determine whether SEO can drive ROI for a website. Although there are no guarantees, if done right SEO can…
How to Avoid Targeting Paid Search to the Masses in 6 Steps
Savvy search marketers must seek out unique opportunities to directly speak to consumers. Incorporating their interests and values will improve CTRs, more…
Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the…
Bing Now Powers Yahoo Organic Search Results in 6 More Countries
Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the…
Why Your Organization Needs a Culture of Testing & How to Make it Happen
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed…
5 Tips for Selecting PPC Keywords
Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose…
Summer Travel Search: Are We There Yet?
Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search…