paid search.
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per…
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a…
Google AdWords Tests Trusted Stores Endorsements
Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred”…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the…
Integrated Marketing: Why Search Needs a Large Seat at the Table
There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full…