marketing.
Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise…
SES New York 2012 – Day 3 Coverage #SESNY
A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated…
Google+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should…
4 Key Trends That Will Drive Financial Services PPC in 2012
With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will…
How to Forecast & Measure Your Marketing ROI with a Scorecard
A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost…
9 Characteristics of an In-House SEO
A good in-house SEO is also expected to possess certain characteristics in their roles as thought leaders, salesmen, collaborators, educators, and synthesizers.…
Facebook Insights: 6 Areas You Need to Monitor for Effective Messaging
Is your Facebook marketing strategy working? Consistent monitoring and analysis of your Facebook Insights data, including impressions, feedback, Likes, unsubscribes, referrers, and…
5 Steps to Strategically Managing Your SEO Provider
A bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are 5…
The Value of an In-House SEO
When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other…
Smarter Marketing and the Weak Link In Its Success
A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse…