marketing.
Marketers have high hopes for automated content
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as…
Is Your New Content the ‘Right’ Content?
Successful content expansion is not measured by continuous efforts to churn out whatever is trending. Rather, it entails a thorough analysis of…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking…
How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch…
[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?
Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing…
The Private Blog Network Purge – Are You at Risk?
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
The “Content-Driven” Sales Funnel
Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always…
4 Ways to Maximize Agency Relationships
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides.…