marketing campaign
Why PageRank Doesn’t Matter
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like that little green bar) and you'll never have a balanced SEO strategy that will withstand the test of time.
How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be.
Brands as Publishers: The Changing Rules of Search & SEO
Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era.
Reputation Management and Social Monitoring Made Easy
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions.
Reach and Frequency: SEO Secret to Brand Building on Google?
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings?
Campaign Tracking: A Vital Analytics Tool for Marketers
To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if not impossible) to collect accurate campaign data that will allow for analysis and optimization.
How to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
Kenshoo & Covario Team Up on SEO, PPC, Social & Local
Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social and partner in the development of a paid and organic search solution for digital marketers.
Mining the Right Keyword Mix for Successful SEM Campaigns
Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing campaign, plus 16 tools to help you get started. Also, tips on how to structure your campaign.
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your ... read more
