While a good search marketing campaign is obviously targeted first and foremost at the major search engines, other sources of traffic are becoming increasingly important. News and blog services are among these sources, and they require different strategies and tactics that many search marketers aren’t yet taking advantage of. In today’s SearchDay article, News Search Engine Optimization,guest writer Shari Thurow recaps a recent Search Engine Strategies panel that focused on these increasingly important sources of search traffic.
A longer version of this story for Search Engine Watch members offers specific tips on copywriting for news releases, creating unique URLs and landing pages for specific purposes and tips for crafting a powerful public relations strategy that complements your search engine optimization efforts.