It takes a wide spectrum of experience, knowledge and skills to design and run an effective search marketing campaign, particularly if it’s a major campaign for a large company. While there’s no substitute for hands-on experience, there are a number of good books that can help people get up to speed with the basics of search marketing. However, most SEO/SEM books tend to focus on the tactics of optimization or managing paid links.
A new book from SES veteran speakers Mike Moran and Bill Hunt goes beyond the tactical level of search marketing, drawing on their experiences running the huge global effort for IBM.com. It’s an excellent read for anyone, regardless of skill level. I’ve got a complete review in today’s SearchDay article, The Business of Search Engine Marketing.
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).
Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.
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