Marketers.
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads appear in the right sidebar, this…
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining…
Men Cost Less to Reach with Facebook Ads, Click More
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more…
Looking Beyond the Click
Stores hire people in clown suits to draw customers through their doors. The clowns don’t care who buys something. But we do.…
Why You Should Use the New Google Remarketing Code
Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and…
SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of…
Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve…
Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers
Mobile, local and Google's algorithm changes concern search marketers most, according to the State of Search Marketing 2012 Report. Find out how…
SEMPO: North American SEM Industry to Reach $23 Billion in 2012
The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by…
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since…
Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings…
6 Types of Retargeting Every Marketer Should Know
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here…
SEOmoz Acquires Twitter Analytics Company Followerwonk
Search and social optimization software firm SEOmoz has made its first acquisition, buying Twitter analytics company Followerwonk for $1-4 million. It is…
2013 Digital Strategy Best Practices for Your Business
Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides…
3 Ways to Begin Aligning Your PPC & SEO Strategies
Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business…
Yelp SEO Campaign Highlights 8 Local SEO Best Practices
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website…
Geolocation Changes Google Keyword Rankings 69% of Time [Report]
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for…
How To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company…
How SES Has Become a Different Kind of Conference Experience
SES is produced and presented by a team dedicated to ensuring you get the best information, education, and value for money. At…
3 Essential Qualities of Enterprise Search Marketers
What qualities should you look for when assembling an enterprise SEM team? While creative, technical, and political skills might be in good…
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top…
BAM! Optimize Your Campaigns Across Multiple Goals to Further Success
How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such…
Facebook Adds Mobile Sponsored Stories Options
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately.…
7 Reasons Content Marketing is Better Than Link Building
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals…
Take Attribution for a Test Drive Using a Secondary Profile
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some…
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