local search.
PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense…
Yahoo Testing New Local Design
Yahoo is testing a new version of Yahoo Local featuring “rich hyper-local content” in limited beta. Promising a truly personalized experience in…
Yahoo Adding A Number of Local Features
The Yahoo blog announced a number of new local features it will be rolling out in the near future. A Sketch-A-Search app…
Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look…
Welcome to Google Places Search
On Thursday I went to lunch with Sage Lewis at his favorite restaurant in Akron, Rancheros Taqueria. Although I feel their food…
Google Simplifies Local Search Control
Not even a week after Marissa Mayer was charged with handling Google’s location and local services, Google is rolling out its first…
Rich Snippets Support in Google Local Search Results
Google is now incorporating rich data into it’s local search results. The upshot of this is that local directories can, on say…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
5 Ways to Improve Your Local Search Marketing Strategy
Don't lose out on a huge amount of potential business. Use these local search strategies.
Who’s the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard…