Googlebot.
Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously…
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Is Your Site Configured For the International Googlebot?
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating…
Updates to Google Webmaster Tools Make Sites More Crawlable
Google has updated its suite of Webmaster Tools to increase reportage of which site resources are blocked from crawling. This new transparency…
Advanced SEO for JavaScript Sites: Snapshot Pages
We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So…
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we…
Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing
Google has updated its Webmaster Guidelines, which will likely affect sites that are blocking JavaScript or CSS files.
Dealing With Onsite Duplicate Content Issues
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…