Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience.
Google has updated its suite of Webmaster Tools to increase reportage of which site resources are blocked from crawling. This new transparency could mean a boost in rankings.
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it’s adding as much value as possible to our users.
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.