Googlebot.
Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously…
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Is Your Site Configured For the International Googlebot?
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating…
Updates to Google Webmaster Tools Make Sites More Crawlable
Google has updated its suite of Webmaster Tools to increase reportage of which site resources are blocked from crawling. This new transparency…
Advanced SEO for JavaScript Sites: Snapshot Pages
We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So…
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we…
Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing
Google has updated its Webmaster Guidelines, which will likely affect sites that are blocking JavaScript or CSS files.
Dealing With Onsite Duplicate Content Issues
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…
How to Speed Up the Link-Building Process
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers…
Block Determination and Link Distribution
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are…
Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to…
Fake Googlebot Activity up 61% [Report]
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones…
New robots.txt Tester Launches in Google Webmaster Tools
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages…
Quick Internal Linking Insight Using Google Analytics
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information…
Fetch as Google Adds Page Rendering
Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it…
How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's…
5 Googley SEO Terms – Do They Mean What You Think They Mean?
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific…
How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by…
Google Warns Against Sneaky Redirects in Updated Guidelines
Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop…
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers…
Google Supports New Schema for Multiple Business Phone Numbers
Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing…
Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you…
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