What Bots Does Google Have These Days? from Ben Pfeiffer on my Search Engine Roundtable blog lists the names of the current spiders/robots/bots Google has roaming the web.
The list includes the classic web spider Googlebot, the AdSense spider MediaBot, Google’s image spider ImageBot, the AdWords spider AdsBot, Google’s RSS feed spider Feedfetcher-Google, and Googlebot-Mobile for the spiders that go mobile.
It’s a great short post by Ben while I was away.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.