Google.
4 Steps to Optimizing Local Search With Google
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the…
Bing Features FIFA-Friendly Results
Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores,…
Longer Search Queries Are Becoming the Norm: What It Means for SEO
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Small and Medium Businesses Hit Hardest By Mobilegeddon
According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of…
AdWords Offers Updates to YouTube Brand Lift Insights
Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push…
Google Buy Button a Reminder to Make Local Marketing Compelling
The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to…
The Collateral Damage of Google’s Link Policy
While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its…
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?