Google.
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text…
Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging…
A Great Strategy to Create In-Depth Evergreen Content
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital…
Content Curation & SEO: A Bad Match?
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice…
Google AdWords Adds New Paid & Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid…
Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No!…
5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are…
Bing No Longer Complying With Court-Ordered Defamatory Content Removals?
Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying…
Yahoo Defeats Google: Gets More Unique Visitors in July
Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique…
7 Tips From Google on Using Google Authorship
On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have…
Animated Google Doodle Commemorates Influential Composer Claude Debussy
Google's special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as…
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration…
How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why
The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about…
Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…
Matt Cutts: Google +1s Don’t Lead to Higher Ranking
A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer…
Watch a News Story Evolve With Twitter Related Headlines
Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story…
Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit
Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If…
3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic
Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images…
Google Maps Adds Real-Time Traffic Alerts
Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts.…
Google Patents Pay-Per-Gaze Advertising
The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log"…
48 Billion Video Views, 19.6 Billion Ad Views in July
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent…
3 Ways to Get the Most Out of SES San Francisco
Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of…
Google Analytics Expands Attribution Capabilities for Premium Users
Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make…
3 Sustainable SEO Tips: Why Recover From Google Updates? Don’t Get Hit!
Wouldn't you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out…
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