Google.
Beyond Links: Why Google Will Rank Facts in the Future
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be…
Google Now on Tap Makes App Search Optimization More Critical Than Ever
Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to…
New Google AdWords Products and Partnerships Focus on App Attribution
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Google Adds Unified Search to Calendar and Drive
Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.
7 Directives to Help You Navigate the SEO Landscape of the Future
Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level.
“World White Web” Seeks to Diversify Google Image Search
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default…
Four Mobile Dos and Don’ts for SMBs
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent…
Bing’s App-Linking Tags Advance SEO
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.