Google.
Are You ‘Shocked, Shocked’ by YouTube’s New Comment System?
It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+. It illustrates the three different groups…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at…
Google Now Gets Waze Integration; News, Website Update, What to Watch
Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time…
Google Fails to Gain Search Market Share, Bing Steals From Yahoo
It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much…
Google Analytics Real-Time Event and Conversion Reports Are Out of Beta
Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next…
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business…
4 Ways to Get Link Building Into Your Client’s DNA
Link building isn't just some activity you do. It should be an integral part of all your activities, even outside regular marketing.…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely…
Top Online Retailers Lag in Mobile Experience [Study]
Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in…
Google AdWords Adds Click-to-Call Ads to Conversion Columns
Google AdWords advertisers who are using mobile "Click to Call" ads will now find them listed in the regular Conversion column. This…
Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device…
How to Implement a Tiered PPC Bidding Strategy
When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant…
Why Google’s Hummingbird Algorithm Isn’t for the Birds
Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to…
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to…
Google Helpouts: Pay For Expert Advice By Video
Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you…
Cyber Monday Optimization Checklist
You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your…
5 Analytics Focal Points for Proactive SEO Tacticians
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues.…
Make Your Own Keywords
Trends without query volume are content marketing opportunities. They are business-building opportunities. They are stuff of which money is made. Here are…
Google Whipped by Censorship Ruling in Max Mosley S&M Case
Former Formula One racing president Max Mosley beat Google in a French court which ruled Google must police certain S&M images of…
4 Google Changes and How Online Merchants Can Adapt
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick…
Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch
Reports of a new manual action alert in Google Webmaster Tools called "image mismatch" have been surfacing this week. Google explains how…
Google Doodle Administers Rorschach Inkblot Test
Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
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