Google.
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search…
Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds…
9 Tools to Help You Come Up With Content Ideas
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become…
Google Updates Widget Link Scheme Definition
Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an…
Google Glass Driving Case Thrown Out of Court
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge…
Google Reveals Contact Lens That Monitors Diabetes
The tiny device, which could make a dramatic difference to the lives of diabetics, monitors the levels of glucose in the wearer's…
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated…
Google Now is Coming to Desktop Computers, via Chrome
Personal assistant Google Now, which monitors your web searches and alerts you about things such as the weather, flights, and traffic as…
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase…
Facebook Content Comes to Yandex Search Results
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in…
Google, Bing Gain Search Share to End 2013
Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing…
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat…
Where’s the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a…
Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases,…
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is…
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you…
Google Cuts Authorship in Search Results by 20-40%
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors…
YouTube Unveils New Comment Management Page
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when…
Google Images Makes it Easier to Search by Usage Rights
Google Images has made a great change to its search results. Users can now search for images with specific usage rates more…
Google Buys Nest, Spends $3.2 Billion on ‘Smart Home’ Device Maker
Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around…
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found…
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will…
Will 2014 Finally Be the Year of the Web Analyst?
Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace…
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