Google.
Conquesting: An Arrow in Your Brand Search Quiver, Not a Cornerstone
This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing…
Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only…
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
SEO for E-Commerce Websites
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think…
Allrecipes.com Reboot Demonstrates Union Between Search and Social
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and…
Maximizing Profit in Shopping Campaigns
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of…
Google Kills Flash Advertising in Chrome for Good
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.