Google.
SEO Talk: Gospel or Hearsay?
Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said…
Google, Verizon Outline 7-Point Proposal Towards An Open Web
In the light of the ongoing debate about web neutrality, Google and Verizon have put together seven points in a proposal to…
The Challenges of Measuring SEO Success, Part 2
How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and…
China’s Baidu Set For International Expansion
China’s main search engine Baidu is ready to expand beyond its domestic market, CEO Robin Li said. “Going forward I think we…
Google Confirms Slide Buy
As expected, Google confirmed rumors that it has purchased social apps platform Slide. However, the company provided no indication as for the…
How to Cut Through the Clutter in Branded Search
Introducing a methodology to measure true branded search volume -- one that is scalable and broadly applicable to virtually any brand.
Google Places Now Allows Replies
Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid…
NHLPA Starts SEO From Scratch To Up Its Game on Google
How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.
Is Author an Authority Signal for Google?
Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.