Google.
RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of…
Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly…
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
How to improve your CTR using Google Search Console
Here's a quick guide to show you how to use some of the data at your disposal in Search Console to help…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not…
Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it…
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year,…
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has…
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get…
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one…