Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,746 articles
PPC

Top 10 High Impact Google AdWords Innovations to Watch Now

In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…

By Lisa Raehsler · 03 Oct 2012

PPC

Why Quality Score is One of the Least Important AdWords Metrics

Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…

By Howard Jacobson · 03 Oct 2012

Analytics

How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

If one of your goals is to have a website visitor download a file, such as a PDF, then you have two…

By Thom Craver · 03 Oct 2012

Mobile

Google Passes Microsoft to Become 2nd Largest Tech Company

Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on…

By Lee Bell · 03 Oct 2012

Analytics

Google Tag Manager Helps You Sort Out Code Overload

Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code.…

By Thom Craver · 02 Oct 2012

SEO

Google Warns of Upcoming Exact Match Domain Algorithm Change

A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to…

By Miranda Miller · 02 Oct 2012

PPC

What You Need to Know About Google’s Sitelink Policy Update

Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link…

By Joseph Kerschbaum · 02 Oct 2012

Industry

Google Shutting Down AdSense for Feeds, Classic Plus, More Services

Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now…

By Dave Neal · 02 Oct 2012

Industry

Gmail Users in Iran Regain Access to Accounts

The unblocking of Gmail marks a quick end to the government sanctioned block of Google's email service. Officials have reported that the…

By James Dohnert · 02 Oct 2012

Analytics

Google Trends and Insights for Search Become One Mobile-Friendly Service

A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into…

By Miranda Miller · 01 Oct 2012