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Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario,…
6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content…
3 Metrics to Measure Customer Happiness on Your Website
Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page,…
How to Forecast the Future Value of SEO in 7 Steps
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of…
Google Adding Explanations to Knowledge Graph
Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help…
The Golden Rules Of Link Building
As much as link building has been shaken up of late, several things remain the same. Many of the same ideas and…
The Many Shades of Google’s Link Disavow Tool
The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but…
Using Web Analytics for PPC Optimization: Advanced Techniques
By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced…
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively…
Google Plans to Combine Mobile & Desktop Ads
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the…