Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A…

By Danny Goodwin · 01 Feb 2013

SEO

Why Thin Content is Hurting Your Ecommerce Site & How to Fix It

Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO…

By Amanda Massello · 01 Feb 2013

PPC

Are You Making Any of These 5 Ad Testing Mistakes?

PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the…

By David Jaeger · 01 Feb 2013

PPC

PPC Bid Management: Are You Managing Bids Efficiently?

Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a…

By John Lee · 01 Feb 2013

SEO

How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps

What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry…

By Jim Yu · 31 Jan 2013

Industry

Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer

Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball,…

By Thom Craver · 31 Jan 2013

Development

SEO Fail! 10 Most Commonly Overused Website Techniques

Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite…

By Kristine Schachinger · 31 Jan 2013

SEO

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your…

By Rebecca Murtagh · 31 Jan 2013

SEO

4 SEO Tasks Small Businesses Must Do Every Month

Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business.…

By Adam Stetzer · 31 Jan 2013

Local

Google Maps North Korea – Including Gulag

With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote…

By Danny Goodwin · 31 Jan 2013