Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Analytics

SEO Reporting & Metrics: How to Prove Progress

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month?…

By Krista Lariviere · 29 May 2013

PPC

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing

These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…

By Justin Freid · 29 May 2013

Industry

Europe to Demand Further Search Concessions From Google

European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its search aren't good enough,…

By Carly Page · 29 May 2013

Industry

Google Facing U.S. Antitrust Probe Over Display Ad Sales

The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how…

By Alastair Stevenson · 28 May 2013

PPC

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by…

By Lisa Raehsler · 28 May 2013

SEO

Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps

Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of…

By Ken Lyons · 28 May 2013

PPC

A Preview of Bing Ads’ Keyword Distribution Graph

The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low…

By Melissa Mackey · 28 May 2013

PPC

4 Google AdWords Updates You Might Have Missed

Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements…

By Jennifer Slegg · 28 May 2013

Mobile

3 Strategies to Succeed in Today’s Mobile Marketplace

Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set…

By James Tipton · 27 May 2013

SEO

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your…

By Amanda Massello · 24 May 2013