Google.
Meta Tags As Persuasive Content
Search engines change their algorithms from time to time. We hear that this meta tag or that is ‘in vogue’ now. Recently we’ve been told that description…
SEW Experts: Google PageRank: Simplified
Google’s PageRank may be the single most divisive element in the search optimization game. In today’s Outsourced column, “Google PageRank: Simplified,” William…
Adult Films Vivid Asks Google, Yahoo to Protect Kids
Vivid CEO Steven Hirsch, speaking at Yale University, will call on Google and Yahoo to take measures to keep explicit material from…
SEOs, Don’t Just Do Something, Sit There!
SEOs are rad, but should "inaction" be the zen path to high rankings? Wouldn't be prudent.
Largest Legal Vertical Search Engine Launches: Public Library of Law
The world’s largest legal vertical search engine launched today in a partnership with legal research provider Fastcase, Inc. Public Library of Law…
The Search Monopoly Transforms
Yahoo Cybertrauma, Optimus Google Monopoly, and Microsoft Megatronic Impulses and the fate of the search universe.
SEW Experts: The Search Monopoly Transforms
Google, Yahoo, and MSN have been going at it like cats and dogs in the press. Much of the hype surrounding the…
Israeli Town Suing Google
Seems Google is being sued by a northern Israeli town because Google Maps claims it was built on an old Arab village,…
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Yahoo Board Escapes MS Bear Hug: Yahoo Jitsu!
The Yahoo board of directors will formally reject Microsoft’s $31 bid, according to a report today in the WSJ. The Microsoft letter…
Google Map Business Categories, Unraveling the Black Box
Nearly all things “search” blend known algorithmic ranking attributes with mysterious black box elements. Much like the Federal reserve, even a stray…
Decision Time for Yahoo?
According to Michael Arrington at TechCrunch, today’s the day Yahoo’s board will make a decision on how to proceed with Microsoft’s takeover…
The 411 on Local Search Data for Business
Is your local search data accurate? Here's how -- and where -- to update your local search listings.
Search Headlines & Links: February 7, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
What Do Users Get on Google News Local Search? Zip.
Google News now slices and dices local news by zip code. Before passing judgment on the new Google News feature — launched…
Aches & Pains Map Shows Where It Hurts: Yahoo-Microsoft and Google
The list of search engines is shrinking. Yahoo-Microsoft? The hottest topic. Search engine market share? The fulcrum of the hostile MS-Yahoo bid…
SEW Experts: Why Search is Still Prehistoric – Part 2
Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a…
Social Media Could Thrive In a Recession Says Forrester Research
Marketing and PR people hate to hear talk of a recession or a depression. Our budgets are always the first to get…
2008: Google, Yahoo and MSN Join Together
Industry insider's view of Internet titans Google, Yahoo, Microsoft, and Yahoocrosoft.
SEW Experts: 2008: Google, Yahoo and MSN Join Together
This just in: Microsoft, Google and Yahoo have agreed to combine forces to create MicroGooHoo, a universally accessible platform to provide clearly…
SES Updates: London, New York and Hamburg!
2008 is in full swing and if the excitement of the last week or so is any indication of what our year…
Microsoft-Yahoo: No Mention of Publisher Deals
With all the news about Microhoo, no one’s mentioned how current content deals with publishers might change — for better or worse.…
Don’t Waste Money on a So-Called SEO Specialist
American Express publishes advice not to waste money on SEO. The opinions in the following rant do not necessarily reflect those of…
Social Media 2.0 – Witness for the Defence
Social Media press releases have been the subject of many blog posts over the last year. IN November Greg Jarboe and Brian…
Microsoft Research Lab in Cambridge Isn’t Ivory Tower
The New York Times, CNET, InformationWeek, and 52 other Google News sources missed the significance of Microsoft’s new Research Lab in Cambridge,…
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