Google.
Google to Offer AdSense Video Units
Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. The AdSense for video beta will use the…
Google Tightens Restrictions on AdWords Display URLs
Beginning April 1, Google will no longer make exceptions to its policy requiring advertisers to match the display URL in an AdWords…
Landing Page Optimization for SEM: Design and Execute
Landing page optimization: design and execution. First, let's kill all the designers.
American Express Axes Ellen DeGeneres: Au Natural On Amex Site
In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au…
Meta Tags As Persuasive Content
Search engines change their algorithms from time to time. We hear that this meta tag or that is ‘in vogue’ now.…
The Speed Of The Web: Do We Realize How Far We Have Come
You hear it all the time, “the world moves fast” with high speed connections and wireless access, we have come a long…
Hello Google Porn
Porn transmitted onHello.com, a Web site owned and operated by Google, helped catch an alleged predator in South Carolina. This isn’t another…
SEW Experts: Google PageRank: Simplified
Google’s PageRank may be the single most divisive element in the search optimization game. In today’s Outsourced column, “Google PageRank: Simplified,” William…
Adult Films Vivid Asks Google, Yahoo to Protect Kids
Vivid CEO Steven Hirsch, speaking at Yale University, will call on Google and Yahoo to take measures to keep explicit material from…
SEOs, Don’t Just Do Something, Sit There!
SEOs are rad, but should "inaction" be the zen path to high rankings? Wouldn't be prudent.
Largest Legal Vertical Search Engine Launches: Public Library of Law
The world’s largest legal vertical search engine launched today in a partnership with legal research provider Fastcase, Inc. Public Library of Law…
The Search Monopoly Transforms
Yahoo Cybertrauma, Optimus Google Monopoly, and Microsoft Megatronic Impulses and the fate of the search universe.
SEW Experts: The Search Monopoly Transforms
Google, Yahoo, and MSN have been going at it like cats and dogs in the press. Much of the hype surrounding the…
Israeli Town Suing Google
Seems Google is being sued by a northern Israeli town because Google Maps claims it was built on an old Arab village,…
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Yahoo Board Escapes MS Bear Hug: Yahoo Jitsu!
The Yahoo board of directors will formally reject Microsoft’s $31 bid, according to a report today in the WSJ. The Microsoft letter…
Google Map Business Categories, Unraveling the Black Box
Nearly all things “search” blend known algorithmic ranking attributes with mysterious black box elements. Much like the Federal reserve, even a stray…
Decision Time for Yahoo?
According to Michael Arrington at TechCrunch, today’s the day Yahoo’s board will make a decision on how to proceed with Microsoft’s takeover…
The 411 on Local Search Data for Business
Is your local search data accurate? Here's how -- and where -- to update your local search listings.
Search Headlines & Links: February 7, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
What Do Users Get on Google News Local Search? Zip.
Google News now slices and dices local news by zip code. Before passing judgment on the new Google News feature — launched…
Aches & Pains Map Shows Where It Hurts: Yahoo-Microsoft and Google
The list of search engines is shrinking. Yahoo-Microsoft? The hottest topic. Search engine market share? The fulcrum of the hostile MS-Yahoo bid…
SEW Experts: Why Search is Still Prehistoric – Part 2
Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a…
Social Media Could Thrive In a Recession Says Forrester Research
Marketing and PR people hate to hear talk of a recession or a depression. Our budgets are always the first to get…
2008: Google, Yahoo and MSN Join Together
Industry insider's view of Internet titans Google, Yahoo, Microsoft, and Yahoocrosoft.
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