Google.
Microsoft-Yahoo: Search Marketing Trends That Matter
Whether Microsoft buys Yahoo won't change the way you do business now. These trends will.
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online…
Yahoo Board, Sans Semel, to Consider Microsoft Bid
Yahoo’s board of directors has issued a statement saying it will evaluate Microsoft’s unsolicited bid to acquire Yahoo for $44.6 billion. Not…
Optimizing the Planet: SEO on a Global Scale
Global search demands multilingual search strategies. How to succeed in global SEO and localize strategy anywhere in the world.
SEW Experts: Why All Links Are Paid Links in the Travel Trade
Google, Yahoo, and MSN aren’t going to quickly discount some long-standing links, reciprocal or not. In today’s Vertical Challenge column, “Why All…
U.S. Internet Properties in 2007
Politics emerged as one of the top gaining categories in 2007 as political campaigns heated up.
Search Headlines & Links: January 31, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google in Wall St. Matrix: Faces Red or Blue Pill Dilemma
The message from Wall St. to Google rang as clear as the opening bell today. Unfortunately for Google, it was finally “For…
Google’s Marissa Mayer Looks Beyond Universal Search to Social Search
In an interview with VentureBeat, Google VP Marissa Mayer says that social search is one avenue Google is pursuing to improve relevance…
Yellowbook Closes Gap in Local Search
Local search guru Peter Krasilovsky of Local Onliner fame reported on Yellow Pages veteran Pat Marshall’s move from Superpages to archrival Yellowbook…
How To Educate Search Staff from Scratch
Educating search marketing staff challenges agency owners and marketers. For your staff's SEM.edu, what are the three key steps in developing in-house…
Is EU Softening On Online Activites, Acquisitions
Seems the European Union is becoming more sensitive to the workings of the internet. Recent rulings have changed their once strong position…
Search Engine Market Share: comScore’s December Scorecard
Google increased its slice of the growing global search pie in just-released search engine market share stats from comScore. In 2007, searches…
SEW Experts: The Day the Agency Model Died
Endless possibilities might not be the best way to label the latest round of partnership redefining. It will end, just maybe not…
Google Bar Codes and Three Martini Lunches
Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM…
Facebook Ads & Applications: Critical SEM Learning Curve
The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If…
Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
Google NYC and Digitas Lead Google-Publicis Partnership
Google’s Tim Armstrong, president North American advertising and commerce, and Penry Price, vice-president of North American sales, with Digitas Chairman and CEO…
Google Position 6 Smack-Down: Filter, Penalty, or Bunk?
Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6” Google SERPs punishment pattern where pages…
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Search Headlines & Links: January 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Takes Gold and Silver in Japan: NTT DoCoMo and KDDI
Soon 80 percent of the mobile phones in Japan will feature the Google search engine. That doesn’t necessarily mean Google will have…
Ghoulish Gawker Post: Heath Ledger Tom Cruise Translation
My colleague, ClickZ Executive Editor, AnnaMaria Virzi, tipped me off to a Gawker.com post online that’s only received a little more than…
Google AdWords Beta Testing Demographic Bidding
Seems Google is taking advantage of some of the DoubleClick features already. Demographic bidding is now being beta tested, according to the…
Search Engine Stocks Taking A Beating
Across the board, the search engines are being hit just as bad as every other stock on the international exchanges. Guess the…
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