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PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Ghoulish Gawker Post: Heath Ledger Tom Cruise Translation
My colleague, ClickZ Executive Editor, AnnaMaria Virzi, tipped me off to a Gawker.com post online that’s only received a little more than…
Google AdWords Beta Testing Demographic Bidding
Seems Google is taking advantage of some of the DoubleClick features already. Demographic bidding is now being beta tested, according to the…
Search Engine Stocks Taking A Beating
Across the board, the search engines are being hit just as bad as every other stock on the international exchanges. Guess the…
AdSense Adds Help in Hebrew
Just received this from the AdSense crew so no doubt it is in the official blog. “We’re all about numbers and international…
SEO Millionaire: Who Wants to Be One?
Vertical search: Expedia vs. Orbitz vs. Travelocity. Google vs Wikipedia.
SES London, Search Training SF, SES NY
With a successful SES Paris Forum (pictures) behind us, the SES team is focusing its energy’s on a busy February and March:…
SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform
Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its performance management technologies. Covario’s…
Blackle Is the New Google, Plus Greener Gadgets
Blackle is the new Green Google. Last year ecoIron blog reported Google would save mega megawatts by converting its famous whitespace to…
Yahoo Outsource Search to Google! Today WSJ
Pressure on Yahoo to outsource search to Google or MSN continues to mount. Breaking Views in today’s WSJ slams Jerry Yang’s strategy…
Google Generation A Myth: Here’s Why
When people are looking for reliable information, they don’t trust and use search engines quite as much as you think. According to…
Is Google Having Severe Growing Pains?
Seems our nine-year old is having severe growing pains lately. Come on, everyone reading this considers Google part of their lives, so…
$25 Million Google Giveaway
When one of the Fortune 50 Most Powerful Women in Business leads a conference call, you can bet Search Engine Watch will…
SEW Experts: Search Doesn’t Matter
Is Google the Microsoft of the new millennium? Does search matter the way IT did four years ago? In today’s Searching for…
CMOs & VPs: Beware of IT Fiefdoms Ruling Marketing Roost
Have your inadvertently created an IT marketing fiefdom? Is your IT department in charge of seach engine marketing (SEM)? Have you got…
Facebook: Not Where To Search For All Lost Buddies
During last night’s 60 Minutes segment on Facebook, CEO Mark Zuckerberg set up Lesley Stahl’s profile — and an old colleague reached…
Google Conversion Optimizer Out of Beta
Google has expanded its Conversion Optimizer bid management feature to make it available to all advertisers whose campaigns have enabled AdWords Conversion…
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
SEW Experts: Google AdWords 101: Landing Pages
Last time, we looked at the basic steps to set up a Google AdWords campaign. In today’s SEM Crossfire column, “Google AdWords…
Google Showing Update Time By Minute
I was doing a site:domain search last night and noticed Google is now giving the time of the last update or visit…
Google Entertains Real Estate Industry At NYC Offices
The Real Estate Connect conference is in New York this week and participants were invited to hang out at Google HQ East…
Top 5 SEO and Link Building Challenges for 2008
What are the top five challenges SEOs and link builders face this year?
SEW Experts: Top 5 SEO and Link Building Challenges for 2008
Google’s public attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. In…
Wikia Search Requires Your Help
After midnight on the West Coast, Wikia made its alpha search available. Our heightened interest stems from the early pronouncements by Jimmy…
Increase ROI: Google Performance Placement Reports
AdWords provides visibility and control of PPC campaigns. Now content advertising does.
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