Google.
Is Google Becoming a Portal?
Google has long held that it is not a portal. Concerns of publishers wary of giving away their content to Google for free have always been met with…
Online Reputation Management Requires Cabinet War Rooms
Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and…
Google Analytics Adds Industry Benchmarking
Users who opt into the new program will be able to compare their site's performance against the rest of their industry or…
Microsoft in Hot Pursuit of Google
At the Mix08 Conference in Las Vegas, Microsoft loudly declared its intentions to increase its share of the search market. Yesterday, Steve…
Why Digg’s Worth $200 Mllion or More to Google
Digg IPO? No. Digg FSBO. For Sale By Owner. Again. The auction for social search engine Digg begins when Microsoft and Google…
SEW Experts: Has Google Already Won?
With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our…
AdWords Annouces, Explains Load Time Usage In Quality Score
The Adwords blog just announced the details of the inclusion of page load times in calculating Quality Score. This is an important…
Free Online March Bootcamp Shows Jenn Slegg Still Queen of Adsense
If you have been making money using Google AdSense for more than a few months chances are really good that you have…
Google Serves Up Search Within Search Results
Yesterday, Google announced that it is rolling out its new Search within a Site feature. When searching for specific sites instead of…
48 Practical Questions to Qualify Prospective Search Marketing Vendors
Don’t Get Bamboozled! We’ve all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive SEM vendors. Common disasters include set-it-and-forget-it…
Contextual Advertising Best Practices: Banners and Video Ads
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
No Brokeback With Google Health
The launching of Google Health last week and Microsoft’s existing HealthVault, offers a serious benefit for access to people’s health records thouigh…
Baidu Search Engine Launches IM in Beta – Baidu Hi
Search engine Baidu has launched instant messaging (IM) in beta, the first formal foray into the Chinese IM market. The “Baidu Hi”…
Would Ask be Ask?
If Ask dismantled its Teoma engine, would Ask still be Ask? The simple answer to this existential question is no. The Ask…
Google Yahoo MSN Live Sitemaps: Cross-Hosting Grokked by SEOs for SEOs
With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization. How big…
Google is an Optimist. Newspapers are Pessimists.
If today's newspapers want to succeed in a meaningful way in the future, they have to stop making incremental moves while expecting…
Google News UK Sorting News Without Bias?
Can the flap of a butterfly’s wings in the Googleplex set off a tornado in the top UK news and media sites?…
Google Maps User Reviews to Neighborhoods: Google Rat Pack!
Google Lat Long Blog announced Google Maps and Google Earth teaming up to provide User Reviews and refinement by Neighborhood in local…
Many See AdSense Income Dropping
I have been hearing and reading a lot of reports about decreased income from AdSense. A recent detailed post on the topic…
Google to Offer AdSense Video Units
Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. The AdSense…
SEW Experts: Social Media and Online Commerce: Birth of Socialommerce
With all the media attention focused on Microsoft’s not-so-friendly takeover bid of Yahoo, a below-the-radar acquisition target proves why social commerce is…
How to Drive More Organic Traffic by Understanding Search Engine Algorithms
This morning over at Seattle-based blog SEOmoz, Rand Fishkin asks “What is an Algorithm? How does it apply to the Search Results…
Google Tightens Restrictions on AdWords Display URLs
Beginning April 1, Google will no longer make exceptions to its policy requiring advertisers to match the display URL in an AdWords…
Landing Page Optimization for SEM: Design and Execute
Landing page optimization: design and execution. First, let's kill all the designers.
American Express Axes Ellen DeGeneres: Au Natural On Amex Site
In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au…
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