Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Industry

Google Highlights In-Depth Articles in Search Results

Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a…

By Jennifer Slegg · 07 Aug 2013

SEO

Matt Cutts on Google’s International Spam-Fighting Efforts

Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S.…

By Jennifer Slegg · 07 Aug 2013

SEO

Google Panda, Penguin & Phantom: 3 Recovery Examples

Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three…

By Glenn Gabe · 07 Aug 2013

PPC

Integrated PPC: A Mind Meld Across Online Marketing Tactics

Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can…

By Lisa Raehsler · 07 Aug 2013

SEO

There is No ‘New SEO’ – Just a New Fad!

SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what…

By Doc Sheldon · 07 Aug 2013

Development

Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process.…

By Mark Knowles · 06 Aug 2013

SEO

How to Train a Link Builder From Scratch

Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link…

By Julie Joyce · 06 Aug 2013

Social

SEO for Google+ Profiles, Pages, Local, Communities & Updates

Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities,…

By Kristi Hines · 06 Aug 2013

SEO

Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is…

By Jennifer Slegg · 06 Aug 2013

PPC

Google Integrates 3 Tools Into New Display Planner

Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool,…

By Jennifer Slegg · 05 Aug 2013