Google.
Google Analytics Hostname Report – Great for Troubleshooting
The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network…
Big Brands, Google, Penalties & You
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though…
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says…
Search Revenues Hit $8.7 Billion in First Half of 2013
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive…
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG,…
Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content…
Technical SEO for Nontechnical People
While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it…
6 More PPC Tasks That Are Ideal for an Intern
Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to…
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up…
Metadata & You: Best Practices, Benefits & Implementation Made Easy
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand…