Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Analytics

Google+ Pages Dashboards Now Link to Google Analytics

If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear…

By Thom Craver · 21 Feb 2014

Local

5 New Features of the New Google Maps

If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is…

By Kayla Minguez · 20 Feb 2014

SEO

Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse

Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would…

By Jennifer Slegg · 20 Feb 2014

SEO

Link Building on a Budget

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help…

By Dave Davies · 20 Feb 2014

PPC

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to…

By Joseph Kerschbaum · 20 Feb 2014

SEO

Google Penalizes Social Video Advertising Site Virool

Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a…

By Jennifer Slegg · 19 Feb 2014

Industry

Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search…

By Jennifer Slegg · 19 Feb 2014

Content

Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in…

By Brian Dean · 19 Feb 2014

PPC

Google PLA Shopping Campaigns Open to All Advertisers

All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…

By Mary Weinstein · 19 Feb 2014

SEO

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014

SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many…

By Jim Yu · 18 Feb 2014