Google.
Yahoo Threatens Facebook With Lawsuit Over Advertising Patents
Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is using for its advertising…
How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to…
3 Underused Paid Search Metrics
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these…
Social Search Result Rankings for Top 500 Tech Writers [Study]
By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google…
Why an Optimized Content Strategy is Crucial for Social & Search
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter,…
Google’s Mobile World & Vision for 2012
As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile…
How to Optimize Tablets vs. Smartphones
Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they…
8 Steps to Guest Blogging Artistry for Free Links, Recognition & Exposure
Online marketers want links, recognition, and exposure. Guest blogging has become a key link building practice based on exchanging worthwhile content for…
Google Images Adds Previews to Related Searches
Google is now displaying a visual preview of images when you hover over links to related searches in Google Images. Hovering will…
Google Dumping Clearwire Stake
Google will sell its 6.5 percent stake in wireless Internet service provider Clearwire for roughly $47 million (a discounted stock price of…
2012 Oscar Predictions From Google & Yahoo
Who will take home the Oscar at the 84th Annual Academy Awards tonight? Google predicts “Extremely Loud & Incredibly Close” might be…
Google Privacy Policy: 36 Attorneys General Express Strong Concerns
The National Association of Attorneys General said in an open letter to Google CEO Larry Page stating that the group had "strong…
Android Market vs. App Store Prices: Why Android Users Pay Double [Study]
Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of…
Blekko Tests Search Ads
Startup search engine Blekko has recently begun to test search ads on its site. It works with several large brands through feeds…
181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video…
Google, Bing, Twitter & YouTube: Latest Comings & Goings
Google will reportedly promote one of its own executives to CEO of Motorola. Meanwhile, Google has hired a veteran lobbyist and lost…
PPC Scams to Avoid
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the…
Google, Apple, Microsoft Agree to Mobile App Privacy Changes
Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers,…
Google, Microsoft, Yahoo Working With White House on Do No Track Browsing
Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more…
Google HUD Glasses: Possible Features & Implications for Marketers
A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera.…
How to Get More Clicks in Google’s Evolving SERPs
Recent presentational changes to Google’s search results have affected click-through rates, but you can increase CTRs with a mix of traditional (e.g.,…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Google’s Patent Battle With Microsoft & Apple Escalates
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks…
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