While many of the foundational elements of mobile SEO are identical to desktop SEO, there are a number of techniques that are required to amplify search signals for mobile.
Here we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and PPC campaigns.
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.
Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention.
Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and the return of Map Maker.
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs.
Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.