Google Analytics.
Google Analytics Finally Gives Developers Content Experiments API
The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to…
Demystifying Direct/Bookmarked Traffic in Analytics Reports
Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of…
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here…
Beating a Dead Penguin
With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin…
Google Analytics Streamlines Goals
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to…
SEO Reporting & Metrics: How to Prove Progress
How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month?…
Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving…
Google Analytics Language Report: What You Can Learn About Your Visitors
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about…
8 Ways to Expand Your Pinterest Presence
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that…
19 New Filter Fields Available in Google Analytics
You can now filter your traffic data more granularly in Google Analytics. Google has introduced several new filters to help you take…
3 Keys to Activating an Audience with Smarter Content
Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content…
New in Google Analytics: Real-Time Conversion Report
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by…
5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World
Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance…
Top Google Website Optimization Resources
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website…
New Google Analytics Interactive Tool: Customer Journey to Online Purchase
The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's…
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your…
5 Basic Tips to Improve WordPress for SEO and the User Experience
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing…
Mobile Marketing Conversion Optimization Tools & Code Tricks
Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
Google Analytics Adds 2 New Reports: Data Hub Activity & Trackbacks
Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network,…
Google Universal Analytics Now Open to Everyone
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance,…
SEO & Content Marketing: Two Sides of the Same Coin
This shift of focus on quality content has created a misconception in the minds of the website owners that just because they…
Top 5 Google Analytics Changes You Might Have Missed
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the…
How to Configure & Track Google Analytics Goals for SEO
There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can…
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