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Advertising on Facebook: Self-Serve Ad Units Explained & Examined
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here…
For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show…
Facebook Gifts App Gets 14 New Retail Partners
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app…
18 Ways to Create Unique Content From Survey Results
Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been…
Facebook Launches Conversion Measurement Tool
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The…
How to Measure the Social Success of Content Marketing
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are…
Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going…
Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media…
10 Tricks to Research Anything
Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this…