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Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's…
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places…
Facebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and…
How to Avoid PR Disaster With a Social Media Policy
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior,…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
Big Brand Facebook Ad Image #FAILs
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to…
Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make…
Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?
Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and…
Can We Please Stop Hyping Social as the Marketing Messiah?
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social…