Facebook.
6 Ways to Avoid a Social PR Hangover
Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the right intentions, the plan just goes…
6 Ways to Use Social Media to Boost Local Search Results
Local marketers have embraced social media, and in so doing have discovered half-a-dozen different platforms which divide their attention, effort and time.…
3 Ways To Loop In-House SEO Strategies Into the Enterprise Agenda
Office politics getting in the way of you executing an effective SEO strategy? Does your company not just get it? Here are…
Reputation Management: PR vs. Search vs. China’s Water Army
Facebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign…
Hitwise Tracks Presidential Candidates’ Social Media Campaigns
Experian Hitwise has taken a look at the online trends surrounding the presidential candidates’ social media campaigns efforts. Needless to say, the…
Blekko Now Powers RSS Searches on Flipboard
Blekko made more moves in the search space today, announcing a partnership with Flipboard the app for iPad. Blekko will now power…
8 Steps to Optimize Your Blog Post
If you’re writing and publishing blog posts, but not putting in the few extra steps to optimize and align them with an…
Bing Extends Social Search Features
Bing extend its social search features beyond the number of Facebook likes a website gets. Six new features have been introduced to…
The Privacy Debate Should be a Conversation
In a perfect world, the debate about privacy matters should be just what social media claims to be: a conversation. What do…
Search News & Headlines Around the Web – May 13, 2011
Here’s a roundup of today’s other search news and headlines from around the web. Industry Facebook Busted in Clumsy Smear on Google…
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your…
The Adaptive Social Business Framework
Linear approaches to enterprise collaboration and/or social CRM aren't pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing social initiatives…
Microsoft Making Company’s Biggest Acquisition: Skype
Microsoft will acquire Skype for $8.5 billion in a move that is the biggest acquisition of the company’s history. “Microsoft Chief Executive…
Why Search Engines Should Use Social Signals as Ranking Factors
Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon)…
6 Ways to Socialize Your SEO & Content Strategy
Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need…
Mother’s Day: A Guide to Facebook for Moms
At the risk of a backlash from the web community, what follows is a simple guide to Facebook for Moms. If you…
Mother’s Day in 2011: Give Some Thought To Baby-boomers Divided by Digital
One day where the digital divide is felt most in the 'socio', rather than 'economic' sense of 'socio-economic' issues, is Mother's day.
Actionable Media Attribution and Analytics for Search Marketers
A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign.
How Your Brand Can Get Social with Daily Deals
As a brand it's important to examine exactly if your business can take advantage of daily deals and look to the future…
WikiLeaks Founder Warns US Govt Can Access Your Facebook, Yahoo, Google Info
During an informative interview, Julian Assange, founder of WikiLeaks, warned people that their Facebook, Yahoo and Google information is very accessible to…
Facebook Serves 31% Of All Display Ads In Q1 2011
Facebook now dominates display advertising, serving 31.2% of all ads delivered in the first quarter of 2011, VatorNews reported. To fully appreciate…
Bing Shopping Redesign Offers New Shopping Experience
If you’re noticing something different on Bing Shopping, you’re right. With continued emphasis on providing users with tools to make more informed…
Oh Happy Day! YouTube Founders Takeover Delicious
Forget the Royal Wedding, the surprise piece of news that came out this week was that AVOS, a new company formed by…
Social PR: 6 New (+ Old) Ways to Win Friends and Influence Search
Considering the search and social trend is no longer about quantity and we live in a world of social PR quality, winning…
Buy Cycle Link Building: A Content Marketing Guide for Link Strategists
How content marketers and link builders can play nicely together to build referral traffic by creating informative, high quality, or purchase-inducing content.
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