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Video Ad Views Surge to Record 20 Billion in June
In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20…
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
How to Set Up New Facebook Reports
Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to…
Social Media Competitive Analysis: A Lesson from the Fashion Industry
Want to establish competitive benchmarks that inform best practices for content marketing within Facebook and Twitter? Use these insights to influence your…
Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI
With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site,…
The Dirty Lawsuit Could be First of its Kind in Reputation Management
The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected…
Facebook Graph Search Expands to More U.S. Users
Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking the training…