Facebook.
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed more than 8.3 billion video ads,…
More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in…
Facebook Ad Images – Tips for Killer Creative
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look…
Facebook Topples Google as Most Visited Site in Brazil
Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just…
Automated Alerts – Robotic Guardian Angels of PPC
When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign.…
Google’s Brin: Governments, Apple, Facebook Threaten “Open” Internet
Google co-founder Sergey Brin has warned against the growing number of restrictions on the Internet arising from governments' attempts to control communications…
3 Dos & Don’ts to Spring Clean Your Facebook Ads
Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook…
7 Tips for Better Facebook Ad Performance [Report]
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s…
Facebook Expands Offers Rollout, Acquires TagTile
Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans in the…
13 Website Social Optimization Oversights That Make You Look Foolish
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers…
Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple…
Google+ Redesigned With New Navigation, Profile Pages
Google today announced a number of new features for Google+, including navigation and design changes to create a “seamless social experience.” More…
Could Google’s New gTLDs Be the Custom URL Answer at Google+?
Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply…
Why Links Matter
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are…
Facebook’s Instagram Buy ‘All About Mobile’
The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram's…
Microsoft Buys AOL Patents for $1 Billion
AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search,…
The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their…
Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]
Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent…
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and…
Review of Qwaya’s Self Service Facebook Advertising Tool
With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However,…
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing
Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only for pages…
5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]
Facebook fans enjoy your company history, expect your Page to stay current, and may not pay much attention to your cover image,…
Twitter Automation vs. Personalization
Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time…
It’s Official: Facebook Countersues Yahoo Over 10 Patents
Facebook has made good on its vow to fight Yahoo's patent claim by filing a counter suit also alleging patent infringement. Facebook…
Tap Into AdWords for Keyword, Ad & Landing Page Testing
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try.…
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