Facebook.
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t…
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil…
When to Post on Facebook, Twitter, Tumblr for Maximum Effect [Study]
Posting content at specific times of the day and days of the week helps marketers better reach their audience and see the…
Top 5 Reasons Why SMBs Should be Afraid of Social Media
Social media presents great risks as it does rewards for small and medium-sized businesses. With an increasing number of SMBs exploring the…
How to Maintain Social Shares After a Site Migration
One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook…
Google, Big Data & What it Means for SEO
Google is a big data company, so the future of the search industry will be informed by the field of big data.…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a…
SEO Implications of Google’s Third Party Commenting System
Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be…
Million Short Search Engine Serves Up Nothing But Obscure Results
Ever wanted to find really random sites or articles, but when you search in Google all you get are results from the…
Facebook Offers Rolls Out to Local U.S. Businesses
Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with Google's platform…
Facebook Privacy Controls Ignored by 13 Million Users [Report]
A new study indicates that 13 million Facebook users in the U.S. alone do not use or are unaware of the social…
Wil Wheaton Slams Google for Incessantly Pushing Google+
Wil Wheaton may no longer be the “mortal enemy” of fictional character Sheldon Cooper on the CBS TV Show "The Big Bang…
17 Ways SMBs Can Survive the Google Penguin Update Effect
"Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google…
5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know
We live in a world with no shortage of tools. We’ve assembled a list of some of our in-shop favorites tools, ranging…
Is F-commerce a Flop? Why Retailers Aren’t Sold on Facebook
F-commerce seems on the decline among big brands, as major retailers forego selling through Facebook and redirect budget to their own e-commerce…
What Google Analytics New Social Reports Offer & What They Can’t
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which…
Optimize: How to Attract and Engage More Customers [Book Review]
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team -…
Google Adds Google+ Share Button
Google has announced the Google+ Share button. Google has made it very easy for website owners to embed the Google+ share button…
Foursquare Marketing: Tools for Brands Looking to Tap in to Check-ins
it’s easy to see that Foursquare has clearly won out in the great location-based networking battle. So, what do marketers do if…
Zuckerberg’s Deal-Making Forcing Facebook IPO Delay?
A series of acquisitions, including buying Instagram and patents to defend against Yahoo, have occupied the attention of founder and CEO Mark…
Top 10 Affiliate Tips for Using Content to Increase Revenue Streams
The role of using content to boost an affiliate site’s profitability can’t be underestimated. This article takes an in-depth look at tailoring…
Facebook Ad Sales Hit $872 Million in Q1
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same…
Microsoft Sells AOL Patents to Facebook to Defend Against Yahoo
Microsoft and Facebook have announced a whopping $550 million deal under which the social networking giant will be given the right to…
Wajam Adds Social Layer to Google With Facebook, Twitter Results
Social search company Wajam launched their next generation offering today, bringing personalized results from Facebook, Twitter and Google+ to regular Google search…
33% of U.S. Consumers Use Social Media for Health Care Info [Survey]
For one-third of U.S. consumers recently surveyed, social media networks like Facebook, YouTube and Twitter are a valuable source of medical information.…
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