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Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert…
5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has…
How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic…
Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…
10 Video SEO Tips That Can Truly Impact Your Rankings
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…
Link Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…
How to Prepare for Your Content Audit
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on…
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…
12 Critical Metrics to Help You Build a Data-Informed Content Strategy
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search,…